Social networking has been around for so many years, especially since it became mobile, and has long been an important part of people’s social life. We are addicted to online social networking, use it and are changed by it at the same time, pussy888 malaysia is an example of an online gambling website influenced by nowadays social networking development.  

Long-distance: socialization is no longer limited to the reality of the same place at the same time, so that the original may not know people can communicate, there is a greater chance of finding people with similar interests, but also more people with common pursuits get together to form virtual communities, circles; at the same time, existing social relationships are easier to maintain, and students from all over the world can still troll each other in class groups after graduation. 

Non-face-to-face, no visuals, sounds, etc.: Firstly, it reduces the efficiency of social interaction because the amount of information conveyed by visual and auditory cues in real-life social interaction is huge, and how much these cues do affect our communication efficiency, just think of the efficiency of our teleconferences, especially if we rely only on text; secondly, non-face-to-face also reduces the pressure of social interaction and people’s inhibition of their own behaviour. Cues such as eyes, expressions and tone of voice, which can convey non-verbal information, can cause a certain amount of pressure and apprehension on people, so many men will only use  Whatsapp a few years ago it was texting) to flirt and confess their feelings, and will be too nervous to say anything in person; also, non-face-to-face has made it easier to deceive and disguise, and lying no longer requires acting skills. 

Asynchronous communication: asynchronous communication means that most online social networking is not as real-time as face-to-face communication; in most cases, a real conversation must be responded to within a few seconds, otherwise it would be a bit strange, whereas even on so-called instant message tools like Whatsapp, both sides of the conversation can accept longer intervals between exchanges, not to mention social tools like microblogs and forums; this gives people more time to organise their words and makes it easier to control the pace of communication, thus reducing tension and stress in communication

Anonymity: especially in the early days of the emergence of online socialising, anonymous socialising was mainstream and one of the most influential factors; because it was anonymous, it was possible to lose one’s social identity and remove the usual mask, so one could reshape oneself as one imagined.

Deindividuation: Deindividuation originally meant that people would be less self-conscious in a group, and when a person is detached from their original identity, a series of consequences can occur, reducing reflection and inhibition of their own behaviour, making some violations of social norms, etc., such as the occurrence of various group incidents; and on social networks, de-individuation can also be commonly seen because of anonymity, see the Netflix comments section for details.


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